000			01986nam a22002057a 4500
008			230505b2020 |||||||| |||| 00| 0 eng d
020			_a9781352007992
060			_aPE1402
100			_aMarsen, Sky
245			_aProfessional Writing
250			_a4th ed.
260			_aLondon : _bMacmillan, _c2020
300			_av, 284p
520			_aNow in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports. This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents. New to this Edition: - Fully revised throughout with coverage of a wider variety of journalistic writing - New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises - Includes more analysed examples of business documents Accompanying online resources for this title can be found at bloomsburyonlineresources.com/professional-writing-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
650			_aTechnical writing
650			_aReport writing _913492
650			_aAcademic writing
650			_aMedical writing
942			_n0
999			_c95374 _d95374