000 01112cam a2200241 4500
001 9780753556559
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020 _a9780753556559
100 _aHalpern, David
245 0 _aInside the Nudge Unit : how small changes can make a big difference
260 _aLondon
_bWH Allen
_c2016
300 _a383 p. : ill. ; 20 cm.
500 _aOriginally published: 2015.
520 _aIncludes bibliographical references and index.
520 _aDr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
650 _aBEHAVIOUR
650 _aCHANGE MANAGEMENT
_95570
650 _aDECISION MAKING
650 _aPSYCHOLOGY
700 _aService, Owain
999 _c81137
_d81137
942 0 0 _01