Health communication theory

Includes bibliographical references and index.

PART I: Perspectives on the Field of Health Communication -- Basics of Health Communication Theory -- Segmenting Priority Audiences Employing Individual Difference Variables to Improve Health Promotion Efforts -- When Theory and Methods Intertwine -- PART II: Perspectives on Dyads and Groups -- Interpersonal Health Communication Theories -- Families Interacting in the Health Care Context -- Theoretical Frameworks of Provider-Patient Interaction -- PART III: Perspectives on Influence Processes -- Information-Processing and Cognitive Theories -- Theories of Affective Impact -- Theories of Behavior -- Theories of Message Effects -- PART IV: Perspectives on Organisations and Society -- Social Psychological Influences on Health Communication: An Examination of Four Theories -- Theories of Public Relations -- Theories of Uncertainty -- Cultural Theories of Health Communication -- Effects of Digital Media Technology on Health Communication -- PART V: Perspectives on the Future -- Directions in Health Communication Theory.

"Brings together the most important theories being used today in health communication research. Covers theories across many areas of health communication inquiry, as well as many that are unique to either interpersonal and organizational contexts and health campaigns/media issues. Teaches aspiring researchers and future practioners how to design theoretically-grounded research, interventions, and campaigns. Original chapters written by a group of global scholars working in health communication theory"-- Provided by publisher.