TY  - BOOK
AU  - Segal,Judy
TI  - Health and the rhetoric of medicine 
SN  - 9781441619457
PY  - 2008///, 2005
CY  - Carbondale
PB  - Southern Illinois University Press
KW  - Medicine
KW  - Language
KW  - Rhetoric
KW  - Authorship
KW  - Persuasion (Psychology)
KW  - Semantics
KW  - Slang
KW  - Persuasive Communication
N1  - Includes bibliographical references (pages 187-209) and index; A kairology of biomedicine -- Patient audience: the rhetorical construction of the migraineur -- The epideictic rhetoric of pathography -- Hypochondria as a rhetorical disorder -- A rhetoric of death and dying -- Values, metaphors, and health policy -- The problem of patient "noncompliance" : paternalism, expertise, and the ethos of the physician -- Conclusion: The usefulness of a rhetoric of medicine
N2  - Assessing rhetorical principles of contemporary health issues Hypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and migraine sufferers are tainted with the history of the "migraine personality," maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of persuasion. Health and the Rhetoric of Medicine explores persistent health conditions that resist conventional medical solutions. Using a range of rhetorical principles, Segal analyzes how patients and their illnesses
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