TY  - BOOK
AU  - Mintzberg, Henry
AU  - Ghoshal, Sumantra
TI  - Strategy process: Global edition
SN  - 027365120X
PY  - 2002///
CY  - UK
PB  - FT Prentice Hall
KW  - Organizational development
N1  - Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the "real world"
ER  -