TY  - BOOK
AU  - Ahmed, Pervaiz K.
AU  - Rafiq, Mohammed
TI  - Internal marketing: tools and concepts for customer-focused management
SN  - 9780750648387
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Management techniques
KW  - Consumer satisfaction
KW  - Communication skills
ER  -