TY  - BOOK
AU  - Heath,Chip
AU  - Heath,D
TI  - Switch: how to change things when change is hard / 
SN  - 9781847940315
PY  - 2010///
CY  - London
PB  - Random House Business, 
KW  - Psychology of change
N1  - Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going
ER  -