Essentials of health promotion

Includes bibliographic references and index.

What is ‘health’? -- Health promotion: an historical overview -- Health Promotion Approaches -- The role of health promotion in tackling contemporary health challenges -- Inequalities in health -- The importance of health promotion values -- Assessing health needs: principles and practice -- Valuing Lay Perspectives -- Understanding epidemiology and health profiling -- The role of the individual -- The role of the state -- Partnership working -- Settings approach: overarching theory -- Healthy settings in action -- Virtual settings for health -- Professional competencies and core skills -- Searching and appraising the evidence -- Planning and designing health promotion programmes -- Health promotion research and evaluation -- Communicating effectively.

How to improve and protect public health is one of the biggest questions facing the 21st century and this book exists to help tackle it head on. Setting out the What, Why, When, Who, Where and How of health promotion across 20 bite-sized chapters. It explores the full range of theories, context and strategies that influence contemporary health promotion.

Key features:
• Comprehensive coverage: all facets of health promotion introduced and explained
• Combines the theoretical with the practical: knowledge blended with the key skills and attributes needed for effective health promotion
• Extensive range of global case studies: read about the enormous range of possibilities and creative ways health promotion can be achieved

This is the ideal textbook for any undergraduate or pre-registration student starting their health promotion or public health journey. It provides a complete package of information that will lay the groundwork for your learning and future practice and will help you succeed with assignments, essays and exams.