Intrapreneuring in action : a handbook for business innovation

Includes bibliographical references and index.

Based on the combined experience of the authors in helping to develop and launch over 400 new products and new businesses, this volume shows organizational leaders how to make good use of their peoples intrapreneural energy. How? By helping them direct that energy toward what is most important and allowing them to use it with considerable freedom. Here intrapreneurs and leaders can learn how to combine direction, teamwork, accountability, and autonomy in a practical way that consistently gets outstanding results. The ability to innovate rapidly and cost effectively is the primary source of lasting competitive advantage in the 21st century. Without energetic innovation, standards grow obsolete and for this reason, companies have no choice but to innovate well.