Greener marketing

By:

Charter, M

Publication details: Taylor and Francis Ltd., 2017ISBN:

9781351283502

Subject(s):

Environment and Public Health

Online resources:

Click here to access online

Summary: This book is an examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers.

Holdings
Item type	Home library	Class number	Status
Electronic book	Newham Library (Barts Health) Online		Available
Electronic book	Royal London Library (Barts Health) Online		Available
Electronic book	St Bartholomew's Library (Barts Health) Online	GE (Browse shelf(Opens below))	Available
Electronic book	Whipps Cross Library (Barts Health) Online		Available

This book is an examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers.

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