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Media messages and public health : a decisions approach to content analysis

By:

Jordan, A B

Series: Communication seriesPublication details: New York; London Routledge 2009ISBN:

0805860258
9780805860252

Subject(s):

Summary: This book provides an introduction to using content analysis to study messages and behaviours related to public health. Topics include: defining and measuring key content variables, sampling and content analysis, reliability, research ethics. The challenges faced by content analysis researchers are illustrated through a range of case studies that exemplify how to link research and practice.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	CEME Library (NELFT) Shelves	WLM880 (Browse shelf(Opens below))	Available		NE11537

This book provides an introduction to using content analysis to study messages and behaviours related to public health. Topics include: defining and measuring key content variables, sampling and content analysis, reliability, research ethics. The challenges faced by content analysis researchers are illustrated through a range of case studies that exemplify how to link research and practice.

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