Engaging your community through active strategic marketing: a practical guide for librarians and information professionals (Record no. 56116)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00897cam a2200169 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1783303832 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211118t2021 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1783303832 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781783303830 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kendrick, T |
| 245 #0 - TITLE STATEMENT | |
| Title | Engaging your community through active strategic marketing: a practical guide for librarians and information professionals |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Facet |
| Date of publication, distribution, etc. | 2021 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This is a comprehensive resource that provides an overview of best practice strategic marketing for libraries and information services. Contents include: strategic marketing planning, understanding users and potential users, identifying value and grouping users for marketing activity, crafting messages, identifying effective marketing channels, digital marketing, evaluating the response to marketing activity. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Library Services |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of Medicine | CEME Library (NELFT) | CEME Library (NELFT) | Shelves | 20/04/2022 | 2 | 9 | Z110 | NE14226 | 21/09/2023 | 17/03/2023 | 20/04/2022 | Book |