Marketing plans : (Record no. 31396)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01326nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160719b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750683869 (pbk.) |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | HF 800 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | McDonald, Malcolm |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing plans : |
| Subtitle | how to prepare them, how to use them |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford : |
| Publisher | Butterworth-Heinemann, |
| Date | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xvii, 675p. |
| 505 ## - CONTENTS | |
| Contents | 1. Understanding the marketing process ; 2. The marketing planning process: 1 the main steps ; 3. The marketing planning process: 2 removing the myths ; 4. Completing the market audit: 1 the customer and market audit ; 5. Completing the marketing audit: 2 the product audit ; 6. Setting marketing objectives and strategies ; 7. The communication plan: 1 the advertising and sales promotion plans ; 8. The communication plan: 2 the sales plan ; 9. The pricing plan ; 10. The distribution plan and customer service plan ; 11. Marketing information, forecasting and organising for market planning ; 12. Implementation issues in marketing planning ; 13. A step-by-step marketing planning system ; Appendices |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Marketing |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Advertising |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Sales |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Pricing |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Distribution |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Customer service |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Market forecasting |
| 9 (RLIN) | 13298 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not Suppress in OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Newham Library (Barts Health) | Newham Library (Barts Health) | Shelves | 20/04/2022 | W 546 MCD | N03129 | 20/04/2022 | 20/04/2022 | Book | ||||||||
| National Library of Medicine | South London and Maudsley Trust Library | South London and Maudsley Trust Library | Shelves | 19/07/2016 | 1 | 3 | HF 800 MCD | 022648 | 17/01/2019 | 27/09/2018 | 19/07/2016 | Book |