Strategic management of health care organizations

Ginter, Peter M.

Strategic management of health care organizations - 7th ed. - San Francisco, CA : Jossey-Bass c2013 - xi, 463 p. : ill. ; 26 cm.

Rev. ed. of: Strategic management of health care organizations / Linda E. Swayne, W. Jack Duncan, Peter M. Ginter. 6th ed. c2008.

The nature of strategic management -- Understanding and analyzing the general environment and the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value-adding service delivery strategies -- Value-adding support strategies -- Communicating the strategy and developing action plans.

Includes bibliographical references and index.

1118466462 9781118466469 (hardback) 9781118466742 (ebk) 9781118466728 (ebk) 9781118466735 (ebk)


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